June 2, 2022
Level Up Series: Audience Identification (Business Link)
Thursday, June 2, 2022
The Digital Economy Program is offering a FREE marketing learning series, hosted by Kelly Doody from Social School!
In this webinar you will learn how to:
1) Target audience identification: Learn as much as possible about your audience utilizing both analytic and anecdotal insights.
2) Map a series of 3 ideal customer avatars according to geographic, demographic and psychographic factors.
3) Discover how to incorporate clear and relevant keywords across your website and social platforms in order to get found and drive meaningful actions among your customers and prospects alike.