Calendar

Thursday, November 12, 2020

Social media has changed the way businesses and consumers communicate with one another. Each channel provides a unique opportunity to connect and engage with specific audiences in a more personal, open way than traditional communication methods. But the world of social media changes at a rapid pace, and it can be difficult for businesses to stand out in saturated markets. To build trust and confidence in your business and your product, you have to create a genuine connection with your audience. Courtney Manson, Travel Alberta Social Media and Consumer Market Specialist, will conduct a panel discussion with travel industry partners – including Dale Einarson, Social Media Manager, Banff & Lake Louise Tourism; Rieley Kay, Owner, Cilantro & Chive restaurant; and Haylie Guinn, Manager, Boundary Ranch – focusing on how to build online communities, foster trust, communicate effectively with your audience, and promote transparency.