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November 12, 2020
10:00 AM - 11:00 AM
Time Details:
Three Hills, AB T0M 2A0
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How to Use Social Media to Build Customer Confidence - Travel Alberta

Thursday, November 12, 2020

Social media has changed the way businesses and consumers communicate with one another. Each channel provides a unique opportunity to connect and engage with specific audiences in a more personal, open way than traditional communication methods. But the world of social media changes at a rapid pace, and it can be difficult for businesses to stand out in saturated markets. To build trust and confidence in your business and your product, you have to create a genuine connection with your audience. Courtney Manson, Travel Alberta Social Media and Consumer Market Specialist, will conduct a panel discussion with travel industry partners – including Dale Einarson, Social Media Manager, Banff & Lake Louise Tourism; Rieley Kay, Owner, Cilantro & Chive restaurant; and Haylie Guinn, Manager, Boundary Ranch – focusing on how to build online communities, foster trust, communicate effectively with your audience, and promote transparency.